Crexi Marketing
Crexi empowers millions of commercial real estate professionals with a robust marketplace, easy-to-use workflow management tools, and customizable data analytics to accelerate their success. I shaped the identity of Crexi's social brand by creating the style guide, generating creative solutions true to the brand, and collaborating across teams to achieve a consistent user experience.
Responsibilities
Social Media Manager | Visual Designer | Project Manager | Copy Writer | Animator | Video Editor
The majority of my work consisted of scheduling, designing, animating, and executing every Crexi organic social post. In conjunction with the paid social + content team, we created many paid and social ads, testing to see which were engaging and performant.
I lead social digital analytics and metrics reporting, including Google Analytics, in-platform data, and Sprout to optimize our content approach, increase engagement and raise the visibility to successfully reach revenue and profitability KPIs across supply and demand.
Social Media Brand Guide
During my time as the Social Media Marketing Manager + Designer, I took the initiative to create an Organic Social Design Guide. I initiated many new tactics for our social brand and decided that having an all inclusive design guide would help lend a hand in making future design decisions. Not only did I take aesthetics into consideration, I also took in data and best practices as well. Social media is ever evolving and so is brand, I researched our top performing static and video posts and placed them in a brand guide as well as a holistic view of the Crexi social brand as a whole.
If you would like to view it, you can click on the link below!
Crexi Organic Social Design Guide
Social Marketing
I initiated new social tactics such as giveaways and video-forward content such as IGTV and Instagram Reels to increase link clicks by 40.3% and our following by 125.1%. I worked closely with cross-functional teams to build brand awareness, drive supply and demand acquisition, & engage users through social channels with bite-sized content that focused on community building.
